Many businesses have been on the manual transaction for many years even after the internet storm took over, many businesses have been reluctant to change to online. Do they really need an E-commerce site is it going to take the business to the next level and increase their sales and brand value.E-commerce is a transaction of buying or selling online to get the physical store to an online platform and to reach out to the consumers worldwide.
Having a physical store will limit you to the geographical location that you can serve. With having an e-commerce site the whole world at your doorstep. The advantage of m-commerce has made it so easy for consumers to access your online store from any part of the world through their smartphones.
With the ability of a search engine, you will be getting new customers from many parts of the world. It is common for an online customer to follow a link from the search engine and land on your e-commerce site that they have never heard or seen.
Customers find it easy to access all the products from a click away in an e-commerce website, intuitive navigation or use a search box to narrow down their product search immediately and some e-commerce sites are designed to remember customer preferences and shopping lists to facilitate repeat purchase. Customers can also compare the prices and the product specification to decide what they want to buy.
Customers can save the traveling time to the store which allows the users to visit the store virtually on their laptops any time of the day where your store will have access 24/7 and 365 days a years with all the information of each and every product and be displayed so this increases the sales and makes it more convenient to the consumers.
By using customer information which is provided by the customer in the registration form and by getting information from the cookies on the customer’s computer it can be used to display more accurate products needed by the customers according to his or her needs for Eg: Amazon, eBay and etc.
It’s time for many businesses to start getting online to reach out to there customers and boosting their sales and brand value.