With so much of technology inbuilt into present-day search engine where you get all the information you need by just typing a few words in a search engine to get all the relevant websites you wanted. SEO know as search engine optimization is the backbone of every website which helps the search engine to know what is the purpose of each and every website.
When a site has posted a picture, how could the search engine be intelligent enough to find out about it? For example, “a white medium size horse, looks like a pony, running in the park” even the best search engine on the plant would struggle to understated the picture. Proper SEO allows a search engine to understand. Understanding both the abilities and limitations of search engines allows you to properly build, format, and annotate your web content in a way that search engines can digest. Without SEO, a website can be invisible to search engines.
SEO gets your site to the top portions of the search engine result pages to receive a majority of Impression and clicks, getting to the top ranking will give your website increased traffic. SEO also concentrates on creating information and relevant title tags, keywords and meta descriptions which bring up the results in optimising of the tags and description, helps the click rate, which also promotes increases in qualified web traffic.
When promoting your website the most cost-effective way is to use SEO because targeted users are the users who are most active online looking for product and services. And since SEO also targets users who are actively searching for products and services like yours, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings for companies.
There is an increased site usability and brand awareness SEO makes the website easier to navigate to the search engines, SEO consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate.this makes search engines to find your page easily and users to get information on your website. Being on the first in the search results helps users associate your brand and generates value since companies on the first page are generally perceived to be more trustworthy. The more chances you have for users to see your content and associate with your brand.